CREST HEALTHY SMILES 2010 ENCOURAGES NEW YORK CITY’S PUBLIC SCHOOL CHILDREN TO FIGHT
TOOTH DECAY THROUGH THE SOCIETY FOR THE EDUCATIONAL ARTS SPECIAL PRESENTATION OF CINDERELLA…CENICIENTA

A fully bilingual (Spanish and English) rendition of the classic fairytale with a pleasant twist.

Society of the Educational Arts, Inc. (SEA), under the artistic direction of Manuel A. Morán. CREST HEALTHY SMILES 2010 (CHS2010) is proud to end Children’s Dental Health Month with two special performances of Cenicienta/Cinderella at El Museo del Barrio. Several NYC Public Schools are invited to attend this performance on Firday February 27th , receive an oral care seminar from Dr. Alberto Vasquez and special oral care goodie bag from Crest.

Cenicienta/Cinderella is a bilingual Musical about a humble girl who works very hard to realize her dreams. With a little bit of magic, and not to mention the fact that she’s the best tango dancer in the Kingdom, she discovers her self-esteem and wins the heart of prince charming.

Audiences are sure to be surprisingly amused by the traditional and not-so traditional characters that literally jump out of the book to give a fresh new take on this classic fairy tale. Narrated by a quick-witted, adorable Dwarf, aided by original music/songs, beautiful costumes and plenty of twists, children will be spellbound from beginning to Happily Ever After.

ABOUT CREST HEALTHY SMILES 2010
Based on the principle that good oral health is integral to overall health, Crest Healthy Smiles 2010 combines the passionate vision of Crest with the resources of Boys & Girls Clubs of America, the American Dental Association, the American Academy of Pediatric Dentistry and other leading members of the dental community to affect real change in the state of the country’s oral health by 2010. Crest is also working with dental schools and local communities to sponsor mobile dental clinics that bring full service dental support to areas in need, as well as building upon its 40-year tradition of broad-based in-school health education programs which reach 90 percent of first graders. The program will reach more than 50 million children and their families over the next ten years.

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste 40 years ago. In addition, Crest created Healthy Smiles 2010, a national outreach program designed to help improve the state of oral health in America. By providing education, tools, and increased access to dental professionals, Crest hopes to reach 50 million children and their families by the year 2010. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble. For more information on the Crest Healthy Smiles 2010 Program, please call 1-877-289-6322 or log on to www.crest.com.

ABOUT SEA
SEA is responsible for reviving the tradition of performing Children’s Theatre in Spanish in New York City, a tradition that was abandoned for more than 18 years. For the past eight years SEA has been reestablishing this tradition while reaching audiences of over 50,000 per year. SEA also has a home base theatre – Teatro SEA @ Los Kabayitos Puppet & Children’s Theater - New York’s ONLY Latino Children’s Theater (possibly the Only Latino Children’s Theater in the United States). For more information call SEA at 212-260-4080 X 14 or visit our website at www.sea-ny.com.