CREST HEALTHY SMILES 2010 HELPS FAMILIES FIGHT
TOOTH DECAY AT LA FERIA DE LA MUJER Y LA FAMILIA

Crest Healthy Smiles 2010 Provides Free On- Site Dental Screenings for Children and Oral- Health Information, Games and Prizes for the Whole Family

NEW YORK, February 18, 2004 —Through ongoing efforts to improve the oral health of children and their families in the Chicago area, Crest Healthy Smiles 2010 (CHS 2010), a national outreach program created to fight the oral health epidemic, will provide free dental screenings and oral-hygiene education for children at La Feria de la Mujer y la Familia. The event will take place on February 22nd at the Hawthorn Race Track located at 3501 Laramie Ave in Stickney, IL from 12noon to 6 PM.

CHS 2010 will have a variety of activities at its booth to show families that taking care of their smiles is essential to overall health and fun. Parents will have the opportunity to ask dentists about oral hygiene/care and low-cost insurance representatives about free dental insurance information. In addition, children and their parents will have the opportunity to spin the wheel for Crest prizes and t-shirts. ToothMouse, the Crest mascot will also join the fun and all booth visitors will receive free Crest samples.

“Crest Healthy Smiles 2010 is committed to bringing oral health services, tools like tooth brushes and paste and education to families in need nationwide through local partnerships like this one,” says Diane Dietz North American Marketing director for Crest. “La Feria de la Mujer shares our mission to provide important health and educational services in a fun environment to Hispanic families.”
For more information on the Crest Healthy Smiles 2010, please call 1-877-289-6322 or log on to www.cresthealthysmiles.com

ABOUT CREST HEALTHY SMILES 2010
Based on the principle that good oral health is integral to overall health, Crest Healthy Smiles 2010 combines the passionate vision of Crest with the resources of Boys & Girls Clubs of America, the American Dental Association, the American Academy of Pediatric Dentistry and other leading members of the dental community to affect real change in the state of the country’s oral health by 2010. Crest is also working with dental schools and local communities to sponsor mobile dental clinics that bring full service dental support to areas in need, as well as building upon its 40-year tradition of broad-based in-school health education programs which reach 90 percent of first graders. The program will reach more than 50 million children and their families over the next ten years.

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste 40 years ago. In addition, Crest created Healthy Smiles 2010, a national outreach program designed to help improve the state of oral health in America. By providing education, tools, and increased access to dental professionals, Crest hopes to reach 50 million children and their families by the year 2010. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble. For more information on the Crest Healthy Smiles 2010 Program, please call 1-877-289-6322 or log on to www.crest.com.