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CHS Vision Program

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CHS Brushing Song

Crest Healthy Smiles is a national outreach program designed to improve the state of oral health in America by providing education, oral care tools and increased access to dental care to children and their families across the country. We are enrolling the help of partners, including Boys & Girls Clubs of America and other dental professionals, help reach as many children as possible. You can help too, by making sure that you make proper oral care an important part of your family's day.


This year, Crest is reaching children across America through the programs below.

  • Dayanara Torres Book Program
    In an effort to teach children the importance of oral hygiene, Crest has partnered with actress and former Miss Universe Dayanara Torres to offer consumers a FREE bilingual children’s book filled with fun and exciting tips that are designed to entertain and encourage children to develop and maintain healthy oral care habits for life. Click here to find out more information on how to obtain a free copy!

  • Children's Dental Health Month
    Each February during National Children’s Dental Health Month, Crest Healthy Smiles provides dental kits filled with fun, educational materials to local dental professionals, reaching over 300,000 children in need. The kits include a variety of entertaining tools and resources to promote healthy brushing habits among children, including educational brochures, coloring pages, stickers, and charts for tracking brushing success.

  • Crest and Boys & Girls Clubs of America are making all Clubs "Crest Cavity-Free Zones" – a place where oral health is a priority. Clubs nationwide are teaching their children about oral health through an educational program and oral health website created especially for Boys & Girls Clubs. Over 3 million children in the Clubs have an opportunity to participate in the program and to learn about keeping their teeth and gums healthy.

  • Crest has created ten Crest Smile Shoppes across the country.

  • Crest has partnered with four dental schools to sponsor dental vans that travel year-round to communities in New York, Los Angeles, Inland Empire / San Bernardino and San Antonio to provide dental care to those in need.

  • Dental professionals are helping Crest distribute millions of tubes of Crest toothpaste and toothbrushes to children nationwide to help them keep their teeth healthy.

  • Crest continues to provide almost 4 million first grade children with education and samples to help them get started down the path of good oral health through the Crest and Oral B 1st Grade Dental Health Program.

 

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