ICONIC SCOPE BRAND UNVEILS REVOLUTIONARY OUTLAST TECHNOLOGY AND NEW DESIGN; DARES CONSUMERS TO EXPERIENCE LASTING FRESH BREATH

CINCINNATI, SEPTEMBER 2009 – The legendary Scope brand that has graced medicine cabinets and retail shelves for over four decades debuts a new technology and design, reinventing the fresh breath experience for consumers. NEW Scope Outlast mouthwash, Crest Extra White Plus Scope Outlast toothpaste and Oral-B Advantage Floss Picks Plus Scope Outlast flavor team up to uniquely deliver lasting fresh breath for the ultimate social confidence. From a great date to a girl’s night out, consumers can outlast any social situation and remain worry-free with breath that feels fresh longer than your ordinary routine.

This trio of products has been reformulated with advanced Outlast technology that effectively delivers a cool, refreshing tingle, signaling lasting fresh breath. The Outlast technology binds tightly with select receptors in the mouth triggering a minty fresh sensation that lasts. With this new technology, the family of Outlast products also has a fresh new look inspired by the confident feeling users enjoy. All Scope Outlast products will be available at mass market retailers nationwide in September 2009.

“Scope is a trusted brand that consumers have relied on for minty fresh breath for over 40 years,” said Doreen Bayliff, Vice President, P&G North American Oral Care. “With the groundbreaking Outlast technology, Crest, Scope and Oral-B products deliver lasting fresh breath with the same great flavor users enjoy. Inspired by Scope’s confident and socially motivated consumers, the Outlast family of products also unveils a new logo and innovative packaging to bring to life the Outlast experience.”

Scope Outlast Mouthwash

Scope Outlast mouthwash features Outlast technology that binds tightly to select receptors in the mouth, creating a cool, refreshing sensation for a fresh feeling that lasts up to five times longer¹. In a double-blinded study, 80% of mouthwash users felt fresh longer after using Scope Outlast versus brushing alone. Scope Outlast effectively kills millions of bad breath germs giving users the confidence to get close.

In September 2009, Scope Outlast will be available in Long Lasting Mint and Long Lasting Peppermint flavors at mass market retailers nationwide in a 750ML bottle for $4.99 and a 1250ML bottle for $5.99 (suggested retail prices).

Crest Extra White Plus Scope Outlast Toothpaste

Crest Extra White Plus Scope Outlast whitens your teeth and keeps your breath feeling fresh up to five times longer². In a double-blinded study three out of four consumers felt that their breath was fresh longer versus using ordinary toothpaste. Crest Extra White Plus Scope Outlast combines the new Outlast technology with whitening silica that helps gently remove surface stains, giving consumers a whiter smile. Crest Extra White Pus Scope Outlast also protects against cavities and fights tartar.

In September 2009, Crest Extra White Plus Scope Outlast toothpaste will be available in Long Lasting Mint flavor at mass market retailers nationwide in a 4.0oz tube for $3.25, 5.8oz tube for $3.75 and a 7.6oz tube for $4.25 (suggested retail price).

Oral-B Advantage Floss Picks Plus Scope Outlast Flavor

Oral-B, the brand most used by dentists worldwide, is now introducing new Oral-B Advantage Floss Picks with Scope Outlast Flavor. The only floss picks with a dual-action TextureSlide™ floss fiber are infused with Outlast technology for cooling impact that continues even after flossing. The easy-to-grip ergonomic handle is designed to make flossing easy for a more complete clean³.

In September 2009, Oral-B Advantage Floss Picks Plus Scope Outlast flavor will be available in Long Lasting Mint for a suggested retail price of $3.49 for 75 picks at mass market retailers nationwide.

About Crest
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest remains a leader in oral care technology and continues to provide cosmetic innovations through such brands as Crest Whitestrips, www.whitestrips.com. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble. Visit http://www.crest.com to learn more about Crest dental hygiene products.

About ORAL-B
The Oral-B brand is a worldwide leader in the over $5 billion oral care brushing market. Part of the Procter and Gamble Company (NYSE:PG), the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centers and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. Visit OralB.com to learn more about Oral-B oral care products.

About Procter & Gamble [NYSE:PG]
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun.  The P&G community consists of over 135,000 employees working in over 80 countries worldwide.  Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.